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In the news2019-01-08T23:09:19+00:00

Fresh Attitude Prewashed Baby Lettuces and Salad Kits Now Available in Western Canada

Vegpro International, a Canadian, family-owned company, is introducing - their most popular products to Western Canada. Fresh Attitude prewashed baby lettuces and salad kits have officially made their debut in the produce sections of Western Canada’s grocery stores, and can be found in major retailers such as Walmart, Sobey’s/Safeway and Save-on-Foods. The lettuces and salad kits are grown in the Okanagan Valley in season, and packed locally year-round. The company purchased 700 acres of farming land in the North Okanagan and are leasing parcels of nearby organic certified land to bring fresh produce to stores in the area. A brand new, state-of-the-art 70,000 square foot product washing and packing facility was also built in Coldstream, B.C. Not only will Fresh Attitude products provide healthy, safe produce options for shoppers, but the high quality working environment provided by the company is creating employment opportunities in the community. The Van Wilden family, with three generations of farming experience, is the foundation of Vegpro International and understands the importance of growing and packing local as much as possible. “We believe proximity to our fields and operations translates into tangible gains for our customers such as greater ability to adjust to their inventory needs,” said Luc Prévost, Executive Vice President, Sales and Marketing. The decision to expand into Western Canada was made as the company saw an opportunity to build on its vertically integrated business model, which has proven successful in its facilities in Eastern Canada and the United States. Fresh Attitude already represents 68% of National Category growth, and plans to continue introducing new, innovative products to grocery store shelves in the future. ### About Vegpro International For nearly 20 years, Vegpro International has been the leading producer of fresh vegetables in Canada and is known for its Fresh Attitude brand. Specializing in the production, washing and packaging of field-grown baby lettuces and crucifers, it also markets a wide range of vegetables grown on its own farmlands across North America. Vegpro International’s mission is to be recognized as a leader in innovation of agricultural production and packaging of ready-to-eat salads and vegetables, by bringing a combination of freshness and convenience to communities seeking produce from local sources year-round. For inquiries, please contact: Jonathan Blais jblais@vegpro.com 1-877-613-5700 x108 Vegpro International Inc. - BC 10029, Ricardo Rd
 Coldstream, BC V1B 3C1
 CANADA

By |January 16th, 2019|Categories: Uncategorized|0 Comments

Vegpro International launches new WOK FRESH Attitude™ Line

A warm and vitamin-rich side dish, ideal for helping consumers make wiser food choices. Sherrington, Québec – September 26, 2018 - Awareness campaigns that encourage Canadians to incorporate more fruits and vegetables into their diet are abundant. To help consumers in a hurry to achieve this goal, Vegpro International, the vegetable producers behind the popular FRESH Attitude lettuce and mixes, is proud to introduce its brand new range of fresh and ready-to-cook vegetable stir-fries. Prepared locally Prepared at its Sherrington facility in Canada, in part from field-grown vegetables, these products are available at the refrigerated counter in the fruit and vegetable section of the main grocery chains in Quebec and Ontario (Canada) such as IGA, Metro, Super C and Food Basics. Freshness at every bite Available as a family portion, these vegetable stir-fries are easy to cook in a wok or in a large pan for a quick nutritious meal. Made from eight pre-washed and crisp vegetables, these side dishes are enhanced with a tasty sauce. Available in four delicious flavors, they will please your entire family. Ginger and Citrus, Sweet and Sour, Korean Red Pepper and Thai Sweet Chili, each recipe has been carefully crafted by our chef to offer a gluten-free and vegan selection. Add a protein to get a high-quality meal solution based with fresh vegetables. These practical sautés allow you to revisit simplicity with healthy eating habits. To learn more about this new healthy product, visit https://freshattitudesalads.com/ About Vegpro International For nearly 20 years, Vegpro International has been the leading producer of fresh vegetables in Canada and is known for its FRESH Attitude brand. Specializing in the production, washing and packaging of field-grown baby lettuces and crucifers, it also markets a wide range of vegetables grown on its own farmlands across North America. Its mission is to be recognized as a leader in innovation of agricultural production and packaging of ready to eat salads and vegetables, by bringing a combination of freshness and convenience to communities seeking produce from local sources all year-round. For more information, for high-resolution photos or for a request to visit the facilities, please contact: Gabrielle Délisle Product Manager 450 454-7712 #393 gdelisle@vegpro.com

By |January 3rd, 2019|Categories: Uncategorized|0 Comments

Montreal’s Expo Manger Santé et Vivre Vert

Proclaimed Quebec’s « health – flavor » event of the spring, the Expo “MSEV” attracted lovers of healthy food, living and ecology. Over 250 exhibitors gathered for this 19th edition to greet 23 500 visitors at Montreal’s Palais des Congrès. We were pleased to show you our new “SUPER Food” products made with baby kale. Thank you for stopping by our booth and see you next year!

By |June 17th, 2018|Categories: Uncategorized|0 Comments

Take up the Health Challenge with Fresh Attitude!

From March 31 to May 11, 2016, Fresh Attitude is proud partner of the Health Challenge, an initiative from Capsana. For more than 10 years now, this campaign invites Quebecers to adopt an healthier lifestyle by reaching at 3 simple goals during 6 weeks : On this occasion, our employees are up to the challenge and already subscribed online. Be part of this adventure too and

By |June 17th, 2018|Categories: Uncategorized|0 Comments